Farmers Glass Logo Design

In every logo, there’s a story waiting to be told, and for Farmers Glass, the goal was clear: to reflect the business’s precision and quality in a single, memorable symbol. When designing this logo, I wanted to weave in elements that represented the craftsmanship and integrity Farmers Glass brings to every project.

The Inspiration Behind the Design

Farmers Glass specializes in high-quality glasswork, a skill that requires exacting precision and a careful touch. To convey this visually, I chose to incorporate an arrow into the “G” of “Glass.” Arrows have historically symbolized direction, accuracy, and a sense of purpose—all qualities that align with the values of Farmers Glass.

Design Elements: More Than Meets the Eye

The arrow integration within the “G” serves both form and function. It’s subtle enough not to distract from the readability of the logo but stands out upon closer inspection, making it memorable and unique. This fusion of elements showcases the careful craftsmanship in the same way Farmers Glass approaches its work.

A Logo that Grows with the Brand

A strong logo should be timeless, and as Farmers Glass grows, this logo will remain relevant and adaptable to different applications, from signage to digital branding. It’s versatile yet specific, with a distinct personality that resonates with their audience.

Bringing It All Together

Designing for Farmers Glass has been a reminder of the impact that thoughtful design choices can have on brand perception. I’m thrilled to have created a logo that truly captures the precision and integrity of the Farmers Glass brand.

Interested in more design stories or looking for your own custom logo? Check out more of my work at Hazzard County Design Studio and let’s bring your brand vision to life!

Atlanta Science Festival

Bringing Science to the Masses

Design is at its best when it helps bring people together, communicate important ideas, and create lasting memories. I had the incredible opportunity to collaborate with the Atlanta Science Festival, a week-long celebration that brings science to the forefront for thousands of attendees every year. From developing a beloved festival mascot to crafting a cohesive visual experience for the entire event, this project was a journey of creativity, problem-solving, and meaningful storytelling.

Crafting a Mascot to Inspire Wonder

One of the standout aspects of my work with the Atlanta Science Festival was creating the festival mascot. The goal was to design a character that not only represented the essence of science but also engaged audiences of all ages, making the subject approachable, fun, and exciting. Through multiple iterations and a collaborative design process, we developed a mascot that became a recognizable symbol of the festival—sparking curiosity and joy in the hearts of festival-goers.

The mascot appeared everywhere, from promotional materials and social media to physical installations at the event, creating a consistent, engaging identity for the festival.

Advertising and Promotion: Building Buzz

With a client as dynamic as the Atlanta Science Festival, the challenge was to create promotional materials that conveyed the energy and excitement of the event while maintaining a clear focus on the diverse science themes presented. I designed a wide range of assets, including posters, digital ads, banners, and more, all designed to generate buzz and capture the imagination of a broad audience—from families with children to adults passionate about science.

Visual Consistency Across Platforms

One of the critical aspects of the promotional work was ensuring that the festival’s visual identity was cohesive across multiple platforms. I collaborated closely with the client to develop a color palette and typography system that was vibrant, modern, and reflective of the festival’s innovative spirit. These visuals were used across social media campaigns, email newsletters, and other promotional efforts to build excitement leading up to the event.

Signage and Wayfinding: Designing a Seamless Experience

Design doesn’t end with digital or print materials; it extends to the physical environment of the event itself. For the Atlanta Science Festival, I designed signage and wayfinding that guided attendees through the festival’s numerous venues and event spaces. Clear, visually engaging wayfinding was critical, especially given the wide variety of activities, from outdoor experiments to lectures in various parts of the city.

The signage not only helped attendees navigate easily but also contributed to the overall aesthetic of the festival, reinforcing its identity through consistent design elements.

A 40+ Page Booklet for Over 100 Events

The sheer scale of the Atlanta Science Festival meant that one of the key deliverables was a 40+ page booklet detailing the 100+ events happening throughout the week. I took on the challenge of designing this extensive program, ensuring that the layout was both informative and easy to navigate.

The booklet was designed with clear sections, intuitive navigation, and plenty of visual interest to maintain reader engagement. It featured event descriptions, schedules, maps, and highlights, all while staying true to the festival’s playful and engaging visual identity.

Social Media and Content Support

In today’s world, no event is complete without a strong social media presence. I worked alongside the Atlanta Science Festival team to support their social media and content strategy, creating visuals for social platforms that were consistent with the festival’s branding and messaging. Whether it was teaser posts leading up to the event or live content during the festival, the goal was to maintain engagement and excitement across digital channels.

The Result: A Festival That Resonates

Working with the Atlanta Science Festival was an incredible experience. Through the development of a strong, cohesive visual identity—from the mascot to promotional materials, signage, and content support—we were able to create an environment that made science fun, accessible, and exciting for people of all ages. The success of the festival speaks to the power of thoughtful design in making complex subjects like science resonate with a broad audience.

This project highlights my passion for combining creativity with strategy to deliver impactful, user-centered design solutions. Whether developing a mascot or creating a 40+ page booklet, every aspect of the Atlanta Science Festival was a testament to the power of design in enhancing experiences and bringing ideas to life.

Designed while working at Lenz Marketing.

Blue Cross Blue Shield FEPBlue App

Redesigning FEPBlue: A Commitment to Accessibility and User Experience

In today’s digital landscape, accessibility is not just an option; it’s a necessity. As UX/UI designers, we have a responsibility to create inclusive experiences that cater to all users, including those with disabilities. This principle guided the recent redesign of the FEPBlue app, which serves users enrolled in Blue Cross Blue Shield's Federal Employee Program (FEP). Our goal was to not only enhance the user experience but also to ensure compliance with the Web Content Accessibility Guidelines (WCAG) 2.1 AA standards.

Understanding the Need for Redesign

The FEPBlue app is a vital resource for users managing their health insurance. However, user feedback indicated that many found it challenging to navigate, particularly those with visual impairments or cognitive disabilities. We recognized that the existing design fell short of meeting the WCAG 2.1 AA standards, which are essential for providing a baseline of accessibility.

What Are WCAG 2.1 AA Standards?

WCAG 2.1 AA standards provide a framework to make digital content more accessible. They include guidelines related to text contrast, keyboard navigation, use of clear language, and more. Meeting these standards ensures that users of varying abilities can effectively interact with digital products.

Key Features of the Redesign

1. Enhanced Navigation: We streamlined the app’s navigation, making it intuitive and easy to use. This involved simplifying the menu structure and ensuring that all interactive elements are easily accessible via keyboard navigation.

2. Improved Visual Hierarchy: By applying consistent typography, increased contrast ratios, and clear call-to-action buttons, we made important information stand out. This not only benefits users with visual impairments but also enhances the overall user experience.

3. Responsive Design: The redesign prioritizes responsive layouts, ensuring that the app functions seamlessly across various devices and screen sizes.

4. Alternative Text and Descriptive Labels: We implemented alternative text for all images and descriptive labels for form fields and other UI elements to enhance usability for screen reader users.

5. Color and Contrast: Our design adheres to the WCAG standards for color contrast, ensuring that text is legible against background colors.

Creating a New Design System

Alongside the app redesign, we developed a comprehensive design system to support consistent branding and user experience across all platforms. This system includes:

• Style Guide: A detailed guide covering typography, color palettes, button styles, and icons, ensuring consistency throughout the app.

• Component Library: A library of reusable UI components, facilitating efficient development and ensuring that all components meet accessibility standards.

• Documentation: Clear documentation on how to implement and maintain accessibility standards within the design system, making it easier for future updates and designs.

The Outcome

The redesigned FEPBlue app is not only compliant with WCAG 2.1 AA standards but also offers a more engaging and user-friendly experience. Early user testing indicates that users, including those with disabilities, find the app more accessible and easier to navigate.

Conclusion

The redesign of the FEPBlue app underscores our commitment to accessibility and inclusive design. By prioritizing the needs of all users, we’re not just adhering to standards; we’re fostering a more equitable digital landscape. As we continue to refine our processes, we’re excited about the possibilities that a user-centered approach can bring to future projects.

In a world where digital accessibility is paramount, let’s continue to advocate for designs that empower every user to thrive.

Designed while working at MERGE.

The Value of Logo Design

In today's fast-paced business environment, it's easy to think of logos and branding as merely decorative—something that's nice to have but not essential. However, as an experienced brand designer, I’ve learned that logo and brand design are far more than just a “nice touch.” They are strategic tools that can significantly impact a business's success.

The Face of Your Business: First Impressions Matter

A logo is more than just a design—it’s the face of your business. Often, it’s the first interaction a potential customer will have with your brand. This initial encounter needs to communicate the essence of your company in an instant. A well-designed logo serves as a visual handshake, a quick but memorable introduction that tells people what you’re about and why they should care.

Imagine seeing a brand for the first time. What do you notice? The logo. A poorly designed one can give the impression of carelessness or lack of professionalism. On the other hand, a thoughtfully crafted logo speaks volumes—about your business’s values, its professionalism, and its ambition.

Brand Design as a Strategic Asset

Many businesses make the mistake of seeing design as an afterthought, something that comes after the “real work” is done. But brand design is a strategic asset. Every visual element, from your logo to your packaging to your website, works together to form a cohesive message. When your branding is consistent and intentional, you create trust with your audience.

That trust is what turns one-time customers into repeat customers, and repeat customers into loyal brand advocates. People buy from brands they trust, and design plays a critical role in building that trust.

Standing Out in a Crowded Market

We live in a world where consumers are bombarded with options. The marketplace is crowded, and standing out has never been more challenging—or more essential. A strong logo and cohesive brand identity are your chance to rise above the noise.

Effective design gives your business a distinct voice and personality. It helps customers remember you, not just because of what you sell but because of how you make them feel. Whether you're competing against global giants or local competitors, your brand design is what can make your company memorable.

Emotional Connections That Last

One of the most powerful benefits of a strong logo and brand design is its ability to create emotional connections. Great design taps into feelings, memories, and values, resonating with people on a deeper level. When a logo or brand identity feels personal, customers form an emotional bond with the business.

This connection is what turns transactional relationships into long-term loyalty. Customers are more likely to buy from, recommend, and advocate for brands they feel connected to. In other words, they stop being just customers—they become your brand's community.

Projecting Credibility and Professionalism

A polished, professional logo and brand identity project credibility. They signal to customers that your business is established, reliable, and capable. In contrast, inconsistent or poorly executed design can make even the most competent company appear untrustworthy.

In business, perception is reality. If your brand design projects professionalism, your audience is more likely to view your products and services as trustworthy and high-quality. And that perception leads to conversions, sales, and growth.

Timelessness and Adaptability

One of the hallmarks of a well-designed logo is its adaptability. Your brand should be able to thrive across mediums—whether it’s on a mobile screen, a billboard, or packaging. A strong logo and identity can scale without losing its impact.

Equally important is timelessness. While trends come and go, a great logo remains relevant for years, evolving naturally with the business while retaining its core identity. A truly impactful design stands the test of time and continues to add value as the business grows.

Design Is an Investment in Success

Some businesses view branding as an unnecessary expense, but the truth is, investing in professional logo and brand design is an investment in long-term success. A strong visual identity provides a clear return on investment by enhancing visibility, reputation, and customer loyalty.

Neglecting your brand design puts your business at risk of being overlooked or misunderstood. In contrast, a company that invests in a thoughtful, strategic visual identity positions itself for growth, recognition, and long-term profitability.

A Brand Is a Promise

At its core, a brand is a promise to your customers. It’s a commitment to delivering a consistent experience, every time someone interacts with your company. Logo and brand design give that promise a voice and shape. Without strong design, your promise remains abstract and easily forgotten.

Conclusion: Design Equals Business

In the end, logo and brand design are not just about looking good. They are about building a foundation for trust, credibility, and emotional connection with your customers. They are about making your business stand out in a crowded marketplace and communicating the values that make your company unique.

Good design is good business. It’s not just an artistic endeavor—it’s a strategic tool that adds real, measurable value to your business. If you want your brand to thrive, invest in its identity. Design is not just the surface; it’s the soul of your business, made visible.

Emmie June Cake Co Logo Design

Here’s one of my favorite logo designs from the portfolio. Emmie June cake Co Logo Package

Amplify Music Festival

Identity & Branding • Environmental Design • Advertising

Amplify is a non-profit organization that uses the power of music and community to raise funds for local worthy causes. Their main event is a music festival held over 3 days that benefits the local metro Atlanta community. The festival has grown to be held in multiple venues around the square in Decatur, Ga including an open-air stage on the square itself.

We developed a diverse identity system, poster art, website, digital and traditional advertising, and environmental graphics. The identity system speaks to the nature of the work the organization does - amplifying the work non-profit organizations are doing. It also speaks to the nature of the music events the organization puts on. The poster art is a reflection of the musical talents being promoted and is the foundation of the design for the website, advertising campaign, and environmental graphics which change year to year.

The impact of the festival has been tremendous. Attendance numbers have grown year over year. The number of performances and venues has grown year over year. Most importantly since its inception in 2011, the Amplify organization has directed more than $575,000 to community-based nonprofits.

Designed while working at Lenz Marketing.

SouthCoast Health

Identity & Branding • Print Advertising • Digital Advertising

SouthCoast Health is a Savannah-based healthcare provider with 120 healthcare professionals working across more than 20 specialties and services. We developed a new identity and branding system for them. The identity system was built to include each of their specialties and service lines as well as allowing for future growth.

We also brought the brand to life across several media including print and digital ads. The print ads focused on brand awareness and the corporate brand. With the digital ads we were able to take a more targeted approach and focus on each of the specialty and service lines.

Designed while working at Lenz Marketing.

Hazzard County Delivery Van Illustration

I love how illustration allows you to create worlds that include all of your favorite things. In this case I’ve taken my passion for cars, architecture, and landscaping and blended them into a dream location.

American Oncology Network

UX/UI • Responsive Web Design - aoncology.com

The American Oncology Network (AON) is an alliance of physicians and healthcare leaders partnering to ensure the long-term success of community oncology. Their network represents over 100 physicians in 17 states.

AON was in need of an updated user experience for their two audiences - Oncologists and oncology patients. We started by addressing the strategy needs of the client identifying their different audience needs. Once we had established a separate journey for each of the audiences we turned to addressing the UI needs of each of those journeys.

We delivered a responsive website with a look and feel that better spoke to both of their target audiences. The final experience made it easy for Oncologists and patients to navigate to the information they needed quickly and easily. This in turn elevated their branding work across all of their channels.

Since this experience was built AON has grown into two new markets. They have also become the fastest growing Oncology network in the country. Designed while working at Lenz Marketing.

FedEx | ShopRunner

Digital Products • UX/UI • Design System

ShopRunner, an Amazon Prime alternative, was acquired by FedEx in December 2020. The yearly subscription B2C e-commerce platform partners with brands and merchants that traditionally have fees for shipping and returns. ShopRunner’s value add is offering free two-day shipping, free returns, and member-exclusive discounts to consumers to improve the shopping and post-purchase experience.

The client had an existing desktop and mobile digital experience but wanted to expand into an iOS/Android app as well as a dashboard B2B product for the merchants using the service. In order to keep all of the experiences consistent from a visual design and branding perspective we determined a design system would be the best approach.

Working with a team of strategists, designers, developers, and project managers we partnered with each of the product teams to develop a design system named Bolt that would work to address each of the team’s needs. We determined that a design library of brand standards and reusable components was essential for each of the design teams. This was built out using Figma. As we moved into development we wanted to have a reusable code library that was 1:1 with the design library. This was built and maintained in Storybook. This allowed designers and developers to have a source of truth for both the visual design and code aspects of the experience.

As a result of these efforts, we were able to launch an updated desktop and mobile web experience, an iOS/Android app experience, and a B2B dashboard experience that all had a consistent look and feel. The design system brought all of the product teams together, gave them a platform to address needs and concerns, and gave them visibility into what the other product teams were doing. We also created a governance system that managed the creation of new components. This resulted in greater consistency and efficiency across all of the product teams. Designed while working at Bottle Rocket.

Georgia Urology

HIFU Campaign
Website • Advertising • Out of Home

Georgia Urology is the largest and oldest urology practice in the Metro Atlanta market. They employ 50 Urologists with 30 offices all across Georgia. They address the urologic needs of men, women, and children.

We developed a campaign for their yearly marketing and advertising needs. They approached us to develop a strategy around a specialty program they offer that focuses on a procedure specific to prostate cancer(High-intensity focused ultrasound - HIFU). This was a minimally invasive procedure that was targeted to audiences who could pay out of pocket and needed minimal downtime.

Since this was going to be running in the Atlanta market, downtown, and near the airport, we focused on pilots - who were determined to be prime candidates for the procedure. The campaign utilized print advertising, outdoor, and radio which all pushed to a microsite that focused on patient conversion. The campaign ran for 3 months and increased conversions by 60%. Designed while working at Lenz Marketing.

Atlanta Allergy & Asthma

Identity & Branding

Atlanta Allergy & Asthma is the largest allergy group in Atlanta, with 17 locations. For more than 45 years, they have been the experts in the diagnosis and treatment of allergies, asthma, food allergies, sinusitis, and immunologic diseases. They are the official provider of the pollen count to The Weather Channel.

The client was interested in updating their identity and branding. They felt it did not represent their expertise in their field and did not look polished. They did however like the color palette and wanted to maintain that in the new brand.

We developed a new brand and identity that was more reflective of their level of experience and expertise. The alliteration in their name lent itself to the creation of a mark that is suggestive of a strand of DNA. This symbol for the building block of life and all matter worked well to represent the field they work in. We also developed a brand guide to help their marketing team implement the new brand as it was rolled out into the market. Designed while working at Lenz Marketing.

PlumbWorks Academy

Identity & Branding • Animation & Video Planning, Capture, & Editing • Web Design

PlumbWorks Academy is a plumbing education initiative launched by the PlumbWorks brand. PlumbWorks is a plumbing company serving the Metro Atlanta area. They primarily service residential plumbing needs.

The goal of the PlumbWorks Academy was two-fold. Empower homeowners to tackle simple plumbing jobs themselves, and recruit new plumbers to start a career in plumbing. They had identified many simple plumbing tasks that they received a high volume of calls for but were not profitable for the company. They also had noticed a trend of lack of new recruits in the plumbing field.

Our solution was to create an education initiative sponsored by the company. We developed an identity system and branding for the academy based on Plumbworks’ corporate brand. Created a series of educational videos positioning their plumbing staff as the plumbing experts. As well as executed a social and content campaign. All of these efforts pushed to a microsite that acted as a funnel to empower homeowners, generate sales, and recruit plumbers.

We partnered with kaleidary.com for the introduction animation and provided creative direction to a video vendor to produce the how-to videos for the series. A microsite was designed to host the content, act as a conversion tool, and was also used as a recruitment tool. Designed while working at Lenz Marketing.

Powerade

Vehicle Design • Experiential Branding

Powerade was the official sponsor of the NHRA Drag Racing Series. As a member of the Powerade Team we created an experiental marketing experience that followed the NHRA Drag racing series from event to event. The design of this truck was used as a backdrop during the events and the truck was used to haul around the on site activation.

Coca-Cola

Promotional • Advertising • POS

Coca-Cola has been refreshing the world for over 130 years. I partnered with Coca-Cola to Art Direct packaging, advertising, promotions, & POS for national and regional markets. The focus of the work was primarily motor sports including Formula 1, NHRA, and Nascar. I also had the opportunity to work on Coke sponsored collegiate football programs. I worked with photographers and print production vendors to print these designs to life.

PT Solutions

Branding • Responsive Web Design • Advertising

PT Solutions is a physical therapy organization with locations across the country that focuses on athletes and sports based treatments. They are on a fast growth trajectory and their website was not serving their needs. By employing UX/UI best practices we redesigned the site to focus on ease of use for the client and the way they engaged with the site. We also designed print ads as part of a larger marketing strategy to build brand awareness and roll out a Concussion Center. Designed while working at Lenz Marketing.

Special Delivery - Custom Design and Illustration

There are a lot of talented designers and illustrators out there. And while talent is important there are a lot of other things to consider when you’re looking for a creative partner. Delivering on time and meeting client goals are equally important if not more so. Being a reliable partner and using a transparent process is what sets Hazzard County apart. Reach out today to learn more about what our creative work ethic can deliver for your brand. Work Hard. Stay Humble.

Spec redesign of Crossfit Games Logo

Graphics Package For Crossfit Ransom