Amplify Music Festival

Identity & Branding • Environmental Design • Advertising

Amplify is a non-profit organization that uses the power of music and community to raise funds for local worthy causes. Their main event is a music festival held over 3 days that benefits the local metro Atlanta community. The festival has grown to be held in multiple venues around the square in Decatur, Ga including an open-air stage on the square itself.

We developed a diverse identity system, poster art, website, digital and traditional advertising, and environmental graphics. The identity system speaks to the nature of the work the organization does - amplifying the work non-profit organizations are doing. It also speaks to the nature of the music events the organization puts on. The poster art is a reflection of the musical talents being promoted and is the foundation of the design for the website, advertising campaign, and environmental graphics which change year to year.

The impact of the festival has been tremendous. Attendance numbers have grown year over year. The number of performances and venues has grown year over year. Most importantly since its inception in 2011, the Amplify organization has directed more than $575,000 to community-based nonprofits.

Designed while working at Lenz Marketing.

Georgia Urology

HIFU Campaign
Website • Advertising • Out of Home

Georgia Urology is the largest and oldest urology practice in the Metro Atlanta market. They employ 50 Urologists with 30 offices all across Georgia. They address the urologic needs of men, women, and children.

We developed a campaign for their yearly marketing and advertising needs. They approached us to develop a strategy around a specialty program they offer that focuses on a procedure specific to prostate cancer(High-intensity focused ultrasound - HIFU). This was a minimally invasive procedure that was targeted to audiences who could pay out of pocket and needed minimal downtime.

Since this was going to be running in the Atlanta market, downtown, and near the airport, we focused on pilots - who were determined to be prime candidates for the procedure. The campaign utilized print advertising, outdoor, and radio which all pushed to a microsite that focused on patient conversion. The campaign ran for 3 months and increased conversions by 60%. Designed while working at Lenz Marketing.

Coca-Cola

Promotional • Advertising • POS

Coca-Cola has been refreshing the world for over 130 years. I partnered with Coca-Cola to Art Direct packaging, advertising, promotions, & POS for national and regional markets. The focus of the work was primarily motor sports including Formula 1, NHRA, and Nascar. I also had the opportunity to work on Coke sponsored collegiate football programs. I worked with photographers and print production vendors to print these designs to life.

PT Solutions

Branding • Responsive Web Design • Advertising

PT Solutions is a physical therapy organization with locations across the country that focuses on athletes and sports based treatments. They are on a fast growth trajectory and their website was not serving their needs. By employing UX/UI best practices we redesigned the site to focus on ease of use for the client and the way they engaged with the site. We also designed print ads as part of a larger marketing strategy to build brand awareness and roll out a Concussion Center. Designed while working at Lenz Marketing.