Amplify Music Festival

Identity & Branding • Environmental Design • Advertising

Amplify is a non-profit organization that uses the power of music and community to raise funds for local worthy causes. Their main event is a music festival held over 3 days that benefits the local metro Atlanta community. The festival has grown to be held in multiple venues around the square in Decatur, Ga including an open-air stage on the square itself.

We developed a diverse identity system, poster art, website, digital and traditional advertising, and environmental graphics. The identity system speaks to the nature of the work the organization does - amplifying the work non-profit organizations are doing. It also speaks to the nature of the music events the organization puts on. The poster art is a reflection of the musical talents being promoted and is the foundation of the design for the website, advertising campaign, and environmental graphics which change year to year.

The impact of the festival has been tremendous. Attendance numbers have grown year over year. The number of performances and venues has grown year over year. Most importantly since its inception in 2011, the Amplify organization has directed more than $575,000 to community-based nonprofits.

Designed while working at Lenz Marketing.

American Oncology Network

UX/UI • Responsive Web Design - aoncology.com

The American Oncology Network (AON) is an alliance of physicians and healthcare leaders partnering to ensure the long-term success of community oncology. Their network represents over 100 physicians in 17 states.

AON was in need of an updated user experience for their two audiences - Oncologists and oncology patients. We started by addressing the strategy needs of the client identifying their different audience needs. Once we had established a separate journey for each of the audiences we turned to addressing the UI needs of each of those journeys.

We delivered a responsive website with a look and feel that better spoke to both of their target audiences. The final experience made it easy for Oncologists and patients to navigate to the information they needed quickly and easily. This in turn elevated their branding work across all of their channels.

Since this experience was built AON has grown into two new markets. They have also become the fastest growing Oncology network in the country. Designed while working at Lenz Marketing.

FedEx | ShopRunner

Digital Products • UX/UI • Design System

ShopRunner, an Amazon Prime alternative, was acquired by FedEx in December 2020. The yearly subscription B2C e-commerce platform partners with brands and merchants that traditionally have fees for shipping and returns. ShopRunner’s value add is offering free two-day shipping, free returns, and member-exclusive discounts to consumers to improve the shopping and post-purchase experience.

The client had an existing desktop and mobile digital experience but wanted to expand into an iOS/Android app as well as a dashboard B2B product for the merchants using the service. In order to keep all of the experiences consistent from a visual design and branding perspective we determined a design system would be the best approach.

Working with a team of strategists, designers, developers, and project managers we partnered with each of the product teams to develop a design system named Bolt that would work to address each of the team’s needs. We determined that a design library of brand standards and reusable components was essential for each of the design teams. This was built out using Figma. As we moved into development we wanted to have a reusable code library that was 1:1 with the design library. This was built and maintained in Storybook. This allowed designers and developers to have a source of truth for both the visual design and code aspects of the experience.

As a result of these efforts, we were able to launch an updated desktop and mobile web experience, an iOS/Android app experience, and a B2B dashboard experience that all had a consistent look and feel. The design system brought all of the product teams together, gave them a platform to address needs and concerns, and gave them visibility into what the other product teams were doing. We also created a governance system that managed the creation of new components. This resulted in greater consistency and efficiency across all of the product teams. Designed while working at Bottle Rocket.

Georgia Urology

HIFU Campaign
Website • Advertising • Out of Home

Georgia Urology is the largest and oldest urology practice in the Metro Atlanta market. They employ 50 Urologists with 30 offices all across Georgia. They address the urologic needs of men, women, and children.

We developed a campaign for their yearly marketing and advertising needs. They approached us to develop a strategy around a specialty program they offer that focuses on a procedure specific to prostate cancer(High-intensity focused ultrasound - HIFU). This was a minimally invasive procedure that was targeted to audiences who could pay out of pocket and needed minimal downtime.

Since this was going to be running in the Atlanta market, downtown, and near the airport, we focused on pilots - who were determined to be prime candidates for the procedure. The campaign utilized print advertising, outdoor, and radio which all pushed to a microsite that focused on patient conversion. The campaign ran for 3 months and increased conversions by 60%. Designed while working at Lenz Marketing.

Atlanta Allergy & Asthma

Identity & Branding

Atlanta Allergy & Asthma is the largest allergy group in Atlanta, with 17 locations. For more than 45 years, they have been the experts in the diagnosis and treatment of allergies, asthma, food allergies, sinusitis, and immunologic diseases. They are the official provider of the pollen count to The Weather Channel.

The client was interested in updating their identity and branding. They felt it did not represent their expertise in their field and did not look polished. They did however like the color palette and wanted to maintain that in the new brand.

We developed a new brand and identity that was more reflective of their level of experience and expertise. The alliteration in their name lent itself to the creation of a mark that is suggestive of a strand of DNA. This symbol for the building block of life and all matter worked well to represent the field they work in. We also developed a brand guide to help their marketing team implement the new brand as it was rolled out into the market. Designed while working at Lenz Marketing.

PlumbWorks Academy

Identity & Branding • Animation & Video Planning, Capture, & Editing • Web Design

PlumbWorks Academy is a plumbing education initiative launched by the PlumbWorks brand. PlumbWorks is a plumbing company serving the Metro Atlanta area. They primarily service residential plumbing needs.

The goal of the PlumbWorks Academy was two-fold. Empower homeowners to tackle simple plumbing jobs themselves, and recruit new plumbers to start a career in plumbing. They had identified many simple plumbing tasks that they received a high volume of calls for but were not profitable for the company. They also had noticed a trend of lack of new recruits in the plumbing field.

Our solution was to create an education initiative sponsored by the company. We developed an identity system and branding for the academy based on Plumbworks’ corporate brand. Created a series of educational videos positioning their plumbing staff as the plumbing experts. As well as executed a social and content campaign. All of these efforts pushed to a microsite that acted as a funnel to empower homeowners, generate sales, and recruit plumbers.

We partnered with kaleidary.com for the introduction animation and provided creative direction to a video vendor to produce the how-to videos for the series. A microsite was designed to host the content, act as a conversion tool, and was also used as a recruitment tool. Designed while working at Lenz Marketing.

Powerade

Vehicle Design • Experiential Branding

Powerade was the official sponsor of the NHRA Drag Racing Series. As a member of the Powerade Team we created an experiental marketing experience that followed the NHRA Drag racing series from event to event. The design of this truck was used as a backdrop during the events and the truck was used to haul around the on site activation.

Coca-Cola

Promotional • Advertising • POS

Coca-Cola has been refreshing the world for over 130 years. I partnered with Coca-Cola to Art Direct packaging, advertising, promotions, & POS for national and regional markets. The focus of the work was primarily motor sports including Formula 1, NHRA, and Nascar. I also had the opportunity to work on Coke sponsored collegiate football programs. I worked with photographers and print production vendors to print these designs to life.

PT Solutions

Branding • Responsive Web Design • Advertising

PT Solutions is a physical therapy organization with locations across the country that focuses on athletes and sports based treatments. They are on a fast growth trajectory and their website was not serving their needs. By employing UX/UI best practices we redesigned the site to focus on ease of use for the client and the way they engaged with the site. We also designed print ads as part of a larger marketing strategy to build brand awareness and roll out a Concussion Center. Designed while working at Lenz Marketing.