Product Design · Systems · Art Direction
Visual craft andsystems thinkingworking as one discipline.
I lead design across complex digital products and brand ecosystems, bringing together product thinking, visual design, and scalable systems.
Selected work2013—2026
01
Oura for Organizations · MERGE
Turning Oura’s B2B brand into a system that scales.
Brand systems, digital experience, art direction, and sales enablement.
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Creative direction shaped how I lead product design.
I bring visual craft, accessibility, and systems thinking to complex products—helping teams make clearer decisions and build stronger experiences.
Biography + leadership approach→