Product Design · Systems · Art Direction
Visual craft andsystems thinkingworking as one discipline.
I lead design across complex digital products and brand ecosystems, bringing together product thinking, visual design, and scalable systems.
Selected work2013—2026
01
Oura for Organizations · MERGE
Turning Oura’s B2B brand into a system that scales.
Brand systems, digital experience, art direction, and sales enablement.
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Structure first. Expression where it matters.
I’m interested in systems that make room for judgment rather than replacing it—clear grids, useful rules, strong typography, and enough flexibility for the work to stay human.