PRODUCT DESIGN / SYSTEMS / ART DIRECTION
Visual craft& systems thinking.
Working as one discipline.
I lead design across complex digital products and brand ecosystems, bringing together product thinking, visual design, and scalable systems.
STUDY / 001 — FORM & SYSTEM
SCROLL FOR SELECTED WORK ↓
01 / SELECTED WORK
Selected work.
2013—2026
01 / FEATURED
OURA FOR ORGANIZATIONS · MERGE
Turning Oura’s B2B brand into a system that scales.
Brand systems, digital experience, art direction, and sales enablement.
VIEW CASE STUDY ↗INDEPENDENT PRODUCT / 2026NOW
NEXT
ACTATLAS / FIELD NOTES
NEXT
ACTATLAS / FIELD NOTES
02INDEPENDENT PRODUCT · PRODUCT DESIGN
Atlas / Offward
Independent product × AI-assisted build
↗
03ACCESSIBILITY · DESIGN SYSTEMS
BCBS FEP
Accessibility × native product transformation
↗
04DESIGN SYSTEMS · PRODUCT EXPERIENCE
05 / ARCHIVEART DIRECTION / IDENTITY / CAMPAIGNSFedEx / ShopRunner
Design–engineering alignment × product systems
↗Selected creative work.
A foundation in visual craft, carried into digital experience.
EXPLORE ARCHIVE ↗02 / APPROACH
Creative direction shaped how I lead product design.
I bring visual craft, accessibility, and systems thinking to complex products—helping teams make clearer decisions and build stronger experiences.
BIOGRAPHY + LEADERSHIP APPROACH