Menu

HAZZARD COUNTY DESIGN STUDIO

6150 Highway 20 South
Covington, GA, 30016
4044143115
Logo Design at a Flat Rate

Your Custom Text Here

HAZZARD COUNTY DESIGN STUDIO

Amplify Music Festival

August 14, 2025 Ben Barnes
Amplify Logo Design
Amplify Symbol Design
Ben Harper Concert Poster Design
Lucinda Williams Concert Poster Design
Mavis Staples Jeff Tweedy Concert Poster Design
Mavis Staples Jeff Tweedy Concert Poster Design
Lucinda Williams on stage in from of Amplify Logo backdrop

Amplify Music Festival — Identity & Branding • Environmental Design • Advertising

Role: Creative Director (Lenz Marketing)
Client: Amplify Music Festival


Amplify is a non-profit organization that harnesses the power of music and community to raise funds for local causes in the metro Atlanta area. Its flagship event, a three-day music festival, takes place across multiple venues in Decatur, GA—including an open-air stage on the city’s square—and has grown into a beloved tradition for both residents and visitors.

To capture the spirit of the event and its mission, we developed a dynamic identity system, poster art, website, digital and traditional advertising, and environmental graphics. The brand identity was designed to reflect both the meaning behind the organization’s name—amplifying the impact of local nonprofits—and the energy of the live music performances themselves. Each year, the festival’s visual language evolves, with new poster art that not only celebrates the featured musical talent but also serves as the foundation for the broader advertising campaign, website design, and on-site graphics.

Environmental design played a crucial role in creating a cohesive experience for attendees. Signage, stage banners, and venue graphics were designed to reinforce the brand identity, guide festival-goers between locations, and bring a sense of vibrancy to the entire event footprint.

The results speak for themselves: attendance, performance slots, and participating venues have grown year over year. Since its inception in 2011, Amplify has raised more than $575,000 for community-based nonprofits, directly benefiting organizations that make a tangible difference in the lives of local residents.

In Portfolio Tags Portfolio, Identity, branding, Logo Design, Logo, Print, Digital, Environmental Design, Experience, Advertising
Comment

Farmers Glass Logo Design

November 14, 2024 Ben Barnes
Farmers Glass One Color Logo
Farmers Glass Secondary Logo

In every logo, there’s a story waiting to be told, and for Farmers Glass, the goal was clear: to reflect the business’s precision and quality in a single, memorable symbol. When designing this logo, I wanted to weave in elements that represented the craftsmanship and integrity Farmers Glass brings to every project.

The Inspiration Behind the Design

Farmers Glass specializes in high-quality glasswork, a skill that requires exacting precision and a careful touch. To convey this visually, I chose to incorporate an arrow into the “G” of “Glass.” Arrows have historically symbolized direction, accuracy, and a sense of purpose—all qualities that align with the values of Farmers Glass.

Design Elements: More Than Meets the Eye

The arrow integration within the “G” serves both form and function. It’s subtle enough not to distract from the readability of the logo but stands out upon closer inspection, making it memorable and unique. This fusion of elements showcases the careful craftsmanship in the same way Farmers Glass approaches its work.

A Logo that Grows with the Brand

A strong logo should be timeless, and as Farmers Glass grows, this logo will remain relevant and adaptable to different applications, from signage to digital branding. It’s versatile yet specific, with a distinct personality that resonates with their audience.

Bringing It All Together

Designing for Farmers Glass has been a reminder of the impact that thoughtful design choices can have on brand perception. I’m thrilled to have created a logo that truly captures the precision and integrity of the Farmers Glass brand.

Interested in more design stories or looking for your own custom logo? Check out more of my work at Hazzard County Design Studio and let’s bring your brand vision to life!

Tags logo, Logo Design, Identity, branding
Comment

Atlanta Allergy & Asthma

November 7, 2023 Ben Barnes

Identity & Branding

Atlanta Allergy & Asthma is the largest allergy group in Atlanta, with 17 locations. For more than 45 years, they have been the experts in the diagnosis and treatment of allergies, asthma, food allergies, sinusitis, and immunologic diseases. They are the official provider of the pollen count to The Weather Channel.

The client was interested in updating their identity and branding. They felt it did not represent their expertise in their field and did not look polished. They did however like the color palette and wanted to maintain that in the new brand.

We developed a new brand and identity that was more reflective of their level of experience and expertise. The alliteration in their name lent itself to the creation of a mark that is suggestive of a strand of DNA. This symbol for the building block of life and all matter worked well to represent the field they work in. We also developed a brand guide to help their marketing team implement the new brand as it was rolled out into the market. Designed while working at Lenz Marketing.

Atlanta Allergy and Asthma Logo Redesign
Brand Guide Design
Brand Guide Layout and Design
Brand Guide Logo Requirements
Brand Guide Color and typefaces
In Portfolio Tags Identity, branding, Brand Guide, logo, Logo Design
Comment

404.414.3115 | HazzardCountyDesign@gmail.com