Amplify Music Festival

Amplify Music Festival — Identity & Branding • Environmental Design • Advertising

Role: Creative Director (Lenz Marketing)
Client: Amplify Music Festival

Amplify is a non-profit organization that harnesses the power of music and community to raise funds for local causes in the metro Atlanta area. Its flagship event, a three-day music festival, takes place across multiple venues in Decatur, GA—including an open-air stage on the city’s square—and has grown into a beloved tradition for both residents and visitors.

To capture the spirit of the event and its mission, we developed a dynamic identity system, poster art, website, digital and traditional advertising, and environmental graphics. The brand identity was designed to reflect both the meaning behind the organization’s name—amplifying the impact of local nonprofits—and the energy of the live music performances themselves. Each year, the festival’s visual language evolves, with new poster art that not only celebrates the featured musical talent but also serves as the foundation for the broader advertising campaign, website design, and on-site graphics.

Environmental design played a crucial role in creating a cohesive experience for attendees. Signage, stage banners, and venue graphics were designed to reinforce the brand identity, guide festival-goers between locations, and bring a sense of vibrancy to the entire event footprint.

The results speak for themselves: attendance, performance slots, and participating venues have grown year over year. Since its inception in 2011, Amplify has raised more than $575,000 for community-based nonprofits, directly benefiting organizations that make a tangible difference in the lives of local residents.

Coca-Cola

Coca-Cola — Promotional • Advertising • POS

Role: Art Director (Momentum Worldwide)
Client: Coca-Cola

For more than 130 years, Coca-Cola has been a symbol of refreshment and connection around the world. In my role as Art Director, I collaborated with Coca-Cola’s marketing team to develop packaging, advertising, promotions, and point-of-sale materials for both national and regional markets. A significant portion of this work was dedicated to motorsports, where Coca-Cola’s sponsorships spanned Formula 1, NHRA, and NASCAR. These projects required creating visually dynamic designs that resonated with racing fans, aligned with brand guidelines, and worked across multiple formats and channels.

Beyond motorsports, I also contributed to Coca-Cola’s collegiate football sponsorship initiatives, creating campaign visuals that connected the brand to the excitement of game day. I partnered closely with photographers to capture compelling imagery, and worked with print production vendors to ensure final deliverables met the highest quality standards. From high-energy event collateral to in-store displays, my work helped Coca-Cola maintain its iconic presence while engaging diverse audiences in targeted markets.

PlumbWorks Academy

Identity & Branding • Animation & Video Planning, Capture, & Editing • Web Design

PlumbWorks Academy is a plumbing education initiative launched by the PlumbWorks brand. PlumbWorks is a plumbing company serving the Metro Atlanta area. They primarily service residential plumbing needs.

The goal of the PlumbWorks Academy was two-fold. Empower homeowners to tackle simple plumbing jobs themselves, and recruit new plumbers to start a career in plumbing. They had identified many simple plumbing tasks that they received a high volume of calls for but were not profitable for the company. They also had noticed a trend of lack of new recruits in the plumbing field.

Our solution was to create an education initiative sponsored by the company. We developed an identity system and branding for the academy based on Plumbworks’ corporate brand. Created a series of educational videos positioning their plumbing staff as the plumbing experts. As well as executed a social and content campaign. All of these efforts pushed to a microsite that acted as a funnel to empower homeowners, generate sales, and recruit plumbers.

We partnered with kaleidary.com for the introduction animation and provided creative direction to a video vendor to produce the how-to videos for the series. A microsite was designed to host the content, act as a conversion tool, and was also used as a recruitment tool. Designed while working at Lenz Marketing.

PT Solutions

Branding • Responsive Web Design • Advertising

PT Solutions is a physical therapy organization with locations across the country that focuses on athletes and sports based treatments. They are on a fast growth trajectory and their website was not serving their needs. By employing UX/UI best practices we redesigned the site to focus on ease of use for the client and the way they engaged with the site. We also designed print ads as part of a larger marketing strategy to build brand awareness and roll out a Concussion Center. Designed while working at Lenz Marketing.