I love how illustration allows you to create worlds that include all of your favorite things. In this case I’ve taken my passion for cars, architecture, and landscaping and blended them into a dream location.
Rise Together for High Rise Tactical
Rise Together is the tagline for the High Rise Tactical brand. They wanted to give the tagline a graphic treatment, so I developed a series of graphics based around their existing logo and aesthetic. This particular design was not selected by the client, but I always love to show work that doesn’t make the cut so you can see some of the process and the work that goes on behind the scenes.
Hazzard County Leisure Club
We take our leisure pretty seriously around here. It’s all about the work-life balance and leisure is a key component to getting that mix right. Not to mention it gets hot around here and when it gets hot, things move slow. Kinda like the tortoise. That’s an animal we can relate to that exemplifies that leisure lifestyle. Slow and steady and always moving forward. So, are you in the club?
Covington Square Clocktower
Thanks for the image Wikipedia!
Redwood Heating & Air
Part of what I love about working as a designer is that every client takes a different approach to the design process. Some people have no idea what they want, while others have a very specific vision that they want you to bring to life. One way isn’t necessarily better than the next, however coming up with a variety of styles for a specific vision can prove to be a challenge.
As a designer, it’s our job to communicate an idea on behalf of a client. It's all about visuals and typography. Some designers may give you one option and say - this is your new logo.
We think that options are important because style is important. Style communicates so much beyond just the written word. Making sure every option that is presented is in a different but relevant style makes sure you get the best design possible.
For this logo, the client had a very specific vision, which is not unusual for a redesign. By presenting several options they were able to explore several different possibilities within that space and get exactly what they were looking for. A house in the shade of redwoods.
