Farmers Glass Logo Design

In every logo, there’s a story waiting to be told, and for Farmers Glass, the goal was clear: to reflect the business’s precision and quality in a single, memorable symbol. When designing this logo, I wanted to weave in elements that represented the craftsmanship and integrity Farmers Glass brings to every project.

The Inspiration Behind the Design

Farmers Glass specializes in high-quality glasswork, a skill that requires exacting precision and a careful touch. To convey this visually, I chose to incorporate an arrow into the “G” of “Glass.” Arrows have historically symbolized direction, accuracy, and a sense of purpose—all qualities that align with the values of Farmers Glass.

Design Elements: More Than Meets the Eye

The arrow integration within the “G” serves both form and function. It’s subtle enough not to distract from the readability of the logo but stands out upon closer inspection, making it memorable and unique. This fusion of elements showcases the careful craftsmanship in the same way Farmers Glass approaches its work.

A Logo that Grows with the Brand

A strong logo should be timeless, and as Farmers Glass grows, this logo will remain relevant and adaptable to different applications, from signage to digital branding. It’s versatile yet specific, with a distinct personality that resonates with their audience.

Bringing It All Together

Designing for Farmers Glass has been a reminder of the impact that thoughtful design choices can have on brand perception. I’m thrilled to have created a logo that truly captures the precision and integrity of the Farmers Glass brand.

Interested in more design stories or looking for your own custom logo? Check out more of my work at Hazzard County Design Studio and let’s bring your brand vision to life!

Atlanta Allergy & Asthma

Identity & Branding

Atlanta Allergy & Asthma is the largest allergy group in Atlanta, with 17 locations. For more than 45 years, they have been the experts in the diagnosis and treatment of allergies, asthma, food allergies, sinusitis, and immunologic diseases. They are the official provider of the pollen count to The Weather Channel.

The client was interested in updating their identity and branding. They felt it did not represent their expertise in their field and did not look polished. They did however like the color palette and wanted to maintain that in the new brand.

We developed a new brand and identity that was more reflective of their level of experience and expertise. The alliteration in their name lent itself to the creation of a mark that is suggestive of a strand of DNA. This symbol for the building block of life and all matter worked well to represent the field they work in. We also developed a brand guide to help their marketing team implement the new brand as it was rolled out into the market. Designed while working at Lenz Marketing.

Spec redesign of Crossfit Games Logo

Superyacht Ambition Logo Design

Need to brand a superyacht? We can help. I wanted to pull back the curtain a little and show some of our process for creating a logo design. You get multiple options to choose from based on a collaborative approach that includes your input. Once you’re happy with the initial choices you provide feed back on your favorite designs and we make edits to custom tailor the designs to your liking and needs. We provide guidance through out the process to make sure you end up with the highest quality finished product.

Redwood Heating & Air

Part of what I love about working as a designer is that every client takes a different approach to the design process. Some people have no idea what they want, while others have a very specific vision that they want you to bring to life. One way isn’t necessarily better than the next, however coming up with a variety of styles for a specific vision can prove to be a challenge.

As a designer, it’s our job to communicate an idea on behalf of a client. It's all about visuals and typography. Some designers may give you one option and say - this is your new logo.

We think that options are important because style is important. Style communicates so much beyond just the written word. Making sure every option that is presented is in a different but relevant style makes sure you get the best design possible.

For this logo, the client had a very specific vision, which is not unusual for a redesign. By presenting several options they were able to explore several different possibilities within that space and get exactly what they were looking for. A house in the shade of redwoods.

Vinyl Vertigo

Logo design is all about trying to make relationships between the reality of what an organization actually does and the visual that represents them.

In the first design the overlapping V’s also look like gatefold vinyl sleeves as you open them. These are set on top of a record to create the icon for the mark. This worked well as the logo is for an online record community.

Rowdy Ridge Apparel Co

A rowdy brand calls for a rowdy design. Check out the latest with the brand here.

https://www.instagram.com/rowdyridgerusticapparelco/

https://www.facebook.com/pg/Rowdy-Ridge-Rustic-Apparel-Co-457048694718994/photos/

Internal Branding Project - Made in the USA

There’s something about seeing a Made in the USA badge on a product that makes you stop and think. It gives you a certain sense of pride and in some ways, it feels like a rallying cry.

Unfortunately, a lot of them are poorly designed or look dated.

Apple takes pride in the fact that its products are Designed in California. And while I do love the Hazzard County area, I wanted to try to create a sense of unity and togetherness within the designs that seem to be needed now more than ever within this country.

You can count on Hazzard County to keep your designs Made in the USA.