American Oncology Network

UX/UI • Responsive Web Design - aoncology.com

The American Oncology Network (AON) is an alliance of physicians and healthcare leaders partnering to ensure the long-term success of community oncology. Their network represents over 100 physicians in 17 states.

AON was in need of an updated user experience for their two audiences - Oncologists and oncology patients. We started by addressing the strategy needs of the client identifying their different audience needs. Once we had established a separate journey for each of the audiences we turned to addressing the UI needs of each of those journeys.

We delivered a responsive website with a look and feel that better spoke to both of their target audiences. The final experience made it easy for Oncologists and patients to navigate to the information they needed quickly and easily. This in turn elevated their branding work across all of their channels.

Since this experience was built AON has grown into two new markets. They have also become the fastest growing Oncology network in the country. Designed while working at Lenz Marketing.

FedEx | ShopRunner

Digital Products • UX/UI • Design System

ShopRunner, an Amazon Prime alternative, was acquired by FedEx in December 2020. The yearly subscription B2C e-commerce platform partners with brands and merchants that traditionally have fees for shipping and returns. ShopRunner’s value add is offering free two-day shipping, free returns, and member-exclusive discounts to consumers to improve the shopping and post-purchase experience.

The client had an existing desktop and mobile digital experience but wanted to expand into an iOS/Android app as well as a dashboard B2B product for the merchants using the service. In order to keep all of the experiences consistent from a visual design and branding perspective we determined a design system would be the best approach.

Working with a team of strategists, designers, developers, and project managers we partnered with each of the product teams to develop a design system named Bolt that would work to address each of the team’s needs. We determined that a design library of brand standards and reusable components was essential for each of the design teams. This was built out using Figma. As we moved into development we wanted to have a reusable code library that was 1:1 with the design library. This was built and maintained in Storybook. This allowed designers and developers to have a source of truth for both the visual design and code aspects of the experience.

As a result of these efforts, we were able to launch an updated desktop and mobile web experience, an iOS/Android app experience, and a B2B dashboard experience that all had a consistent look and feel. The design system brought all of the product teams together, gave them a platform to address needs and concerns, and gave them visibility into what the other product teams were doing. We also created a governance system that managed the creation of new components. This resulted in greater consistency and efficiency across all of the product teams. Designed while working at Bottle Rocket.

Georgia Urology

HIFU Campaign
Website • Advertising • Out of Home

Georgia Urology is the largest and oldest urology practice in the Metro Atlanta market. They employ 50 Urologists with 30 offices all across Georgia. They address the urologic needs of men, women, and children.

We developed a campaign for their yearly marketing and advertising needs. They approached us to develop a strategy around a specialty program they offer that focuses on a procedure specific to prostate cancer(High-intensity focused ultrasound - HIFU). This was a minimally invasive procedure that was targeted to audiences who could pay out of pocket and needed minimal downtime.

Since this was going to be running in the Atlanta market, downtown, and near the airport, we focused on pilots - who were determined to be prime candidates for the procedure. The campaign utilized print advertising, outdoor, and radio which all pushed to a microsite that focused on patient conversion. The campaign ran for 3 months and increased conversions by 60%. Designed while working at Lenz Marketing.

PlumbWorks Academy

Identity & Branding • Animation & Video Planning, Capture, & Editing • Web Design

PlumbWorks Academy is a plumbing education initiative launched by the PlumbWorks brand. PlumbWorks is a plumbing company serving the Metro Atlanta area. They primarily service residential plumbing needs.

The goal of the PlumbWorks Academy was two-fold. Empower homeowners to tackle simple plumbing jobs themselves, and recruit new plumbers to start a career in plumbing. They had identified many simple plumbing tasks that they received a high volume of calls for but were not profitable for the company. They also had noticed a trend of lack of new recruits in the plumbing field.

Our solution was to create an education initiative sponsored by the company. We developed an identity system and branding for the academy based on Plumbworks’ corporate brand. Created a series of educational videos positioning their plumbing staff as the plumbing experts. As well as executed a social and content campaign. All of these efforts pushed to a microsite that acted as a funnel to empower homeowners, generate sales, and recruit plumbers.

We partnered with kaleidary.com for the introduction animation and provided creative direction to a video vendor to produce the how-to videos for the series. A microsite was designed to host the content, act as a conversion tool, and was also used as a recruitment tool. Designed while working at Lenz Marketing.