UX/UI • Responsive Web Design - aoncology.com
The American Oncology Network (AON) is an alliance of physicians and healthcare leaders partnering to ensure the long-term success of community oncology. Their network represents over 100 physicians in 17 states.
AON was in need of an updated user experience for their two audiences - Oncologists and oncology patients. We started by addressing the strategy needs of the client identifying their different audience needs. Once we had established a separate journey for each of the audiences we turned to addressing the UI needs of each of those journeys.
We delivered a responsive website with a look and feel that better spoke to both of their target audiences. The final experience made it easy for Oncologists and patients to navigate to the information they needed quickly and easily. This in turn elevated their branding work across all of their channels.
Since this experience was built AON has grown into two new markets. They have also become the fastest growing Oncology network in the country. Designed while working at Lenz Marketing.
