Coca-Cola — Promotional • Advertising • POS

Role: Art Director (Momentum Worldwide)
Client: Coca-Cola

For more than 130 years, Coca-Cola has been a symbol of refreshment and connection around the world. In my role as Art Director, I collaborated with Coca-Cola’s marketing team to develop packaging, advertising, promotions, and point-of-sale materials for both national and regional markets. A significant portion of this work was dedicated to motorsports, where Coca-Cola’s sponsorships spanned Formula 1, NHRA, and NASCAR. These projects required creating visually dynamic designs that resonated with racing fans, aligned with brand guidelines, and worked across multiple formats and channels.

Beyond motorsports, I also contributed to Coca-Cola’s collegiate football sponsorship initiatives, creating campaign visuals that connected the brand to the excitement of game day. I partnered closely with photographers to capture compelling imagery, and worked with print production vendors to ensure final deliverables met the highest quality standards. From high-energy event collateral to in-store displays, my work helped Coca-Cola maintain its iconic presence while engaging diverse audiences in targeted markets.