Logo Design + Brand Essentials Package
Logo Design + Brand Essentials Package
This package includes logo design services ideal for small businesses, startups, or anyone looking to establish their brand identity. In addition, it includes a foundational brand identity system, perfect for you to establish a cohesive and consistent visual presence. It includes all the elements necessary to build your brand's visual identity across digital and print platforms.
What's Included:
Discovery:
A Trello board discovery to understand your brand values, target audience, and vision.
Competitor analysis to ensure your logo stands out.
Logo Design:
3 Original Logo Concepts
Unlimited Revisions
Brand Essentials:
Color Palette:
A custom color scheme featuring primary and secondary colors with HEX, RGB, and CMYK codes for both web and print consistency.
Typography Guidelines:
Recommendations for primary and secondary fonts, with usage guidelines across different media (web, print, and digital).
Visual Style Guidelines:
A simple 1-2 page guide on how to apply the logo, colors, and typography across various mediums.
Guidelines on logo placement, minimum size usage, and clear space to ensure it looks professional and consistent.
Deliverables:
Final Logo Files:
Vector formats (AI, EPS, SVG)
Web formats (PNG, JPG)
High-resolution for print and digital.
Black & white and color versions.
Essential Visual Style Guide
1-2 page guide
Pricing:
Flat Rate: $1000
Includes project management, discovery, design, revisions, and final file delivery.
Optional add-ons available for further customization.
Timeline:
Initial concepts delivered within 5 business days.
Revisions and final delivery are typically completed within 5 business days.
Process Overview:
Discovery: Define goals, vision, and brand identity.
Design Phase: Creation of 3 initial logo concepts.
Feedback & Revisions: Incorporate feedback and refine the chosen design.
Final Delivery: Provide the final files, brand guide, and optional add-ons.
Client Responsibilities:
Provide feedback promptly during the revision rounds to keep the project on track.
Supply any specific branding materials or inspiration references you want to use.