Identity & Branding • Environmental Design

Amplify is a non-profit 3-day music festival that benefits the local metro Atlanta community. Amplify has directed more than $450,000 to community-based nonprofits since 2011. We developed an identity system, poster art, digital and traditional advertising, and environmental graphics. Designed while working at Lenz Marketing.

Website Design Project - aoncology.com

The American Oncology Network (AON) is an alliance of physicians and healthcare leaders partnering to ensure the long-term success of community oncology. Their network represents over 100 physicians in 17 states. We designed a responsive website with a cutting edge look and feel to better represent their network of practices. Designed while working at Lenz Marketing.

Digital Products • Team Building & Leadership • Design System

ShopRunner, an Amazon Prime alternative, was acquired by FedEx in December 2020. The yearly subscription B2C e-commerce platform partners with brands and merchants that traditionally have fees for shipping and returns. ShopRunner’s value add is offering free two-day shipping, free returns, and member-exclusive discounts to consumers to improve the shopping and post-purchase experience. I had the pleasure of building and leading the Design System team that built out the design and code libraries to support three FedEx Shoprunner digital products - Responsive Web, iOS/Andriod App, & a B2B Dashboard. Designed while working at Bottle Rocket.

HIFU Campaign
Website • Advertising • Outdoor

Georgia Urology is the largest and oldest urology practice in the Metro Atlanta market. We developed a strategy around a specialty program they offer that focuses on a procedure specific to prostate cancer(High-intensity focused ultrasound). The campaign utilized print advertising, outdoor, and radio which all pushed to a microsite that focused on patient conversion. The campaign ran for 3 months and increased conversions by 60%. Designed while working at Lenz Marketing.

Identity & Branding

Atlanta Allergy & Asthma is the largest allergy group in Atlanta, with 17 locations. For more than 45 years, we have been the experts in the diagnosis and treatment of allergies, asthma, food allergies, sinusitis, and immunologic diseases. Designed while working at Lenz Marketing.

Identity & Branding • Animation & Video Planning, Capture, & Editing • Web Design

PlumbWorks Academy is a plumbing education initiative launched by the PlumbWorks brand. The goal of the effort was two-fold. Empower homeowners to tackle simple plumbing jobs themselves that were not profitable for the company. Also recruit new plumbers to start a career in plumbing. We came up with a logo and branding for the academy, manged outside animation and video vendors to produce introduction and how-to videos for the series, and designed a website to host the content and as a recruitment tool. Designed while working at Lenz Marketing.