HIFU Campaign
Website • Advertising • Outdoor

Georgia Urology is the largest and oldest urology practice in the Metro Atlanta market. We developed a strategy around a specialty program they offer that focuses on a procedure specific to prostate cancer(High-intensity focused ultrasound). The campaign utilized print advertising, outdoor, and radio which all pushed to a microsite that focused on patient conversion. The campaign ran for 3 months and increased conversions by 60%. Designed while working at Lenz Marketing.