More 3D Lettering with Shadow

The best part about creating your own brand is you get to decide what’s its boundaries are.

You can lock the logo and branding in concrete and be rigid with how you use it.

You can let it run wild and be fluid like water.

The key to good branding is to make sure you use it consistently. Here at Hazzard County, we are driven by curiosity. It pushes us to explore and experiment with different styles. Most of that work never sees the light of day. But we do it because it makes us better, helps us grow our skillset, and keeps us coming back for more.

3D Lettering with Shadow

I’ve always admired lettering on handpainted signs. The skill required to paint such straight lines and letters, and the pinstriping, is nothing short of impressive. Having tried my hand it, and failed miserably, I know it takes years of dedicated practice to really hone the craft.

I may not be able to paint letters well, but I can create similar effects in Adobe Illustrator. Just like any new skill, it takes some practice to do well. Here are a couple of cropped images that show the detail of a practice piece. I'm sure you see more of this style of work from me in the future.