Part of what I love about working as a designer is that every client takes a different approach to the design process. Some people have no idea what they want, while others have a very specific vision that they want you to bring to life. One way isn’t necessarily better than the next, however coming up with a variety of styles for a specific vision can prove to be a challenge.

As a designer, it’s our job to communicate an idea on behalf of a client. It's all about visuals and typography. Some designers may give you one option and say - this is your new logo.

We think that options are important because style is important. Style communicates so much beyond just the written word. Making sure every option that is presented is in a different but relevant style makes sure you get the best design possible.

For this logo, the client had a very specific vision, which is not unusual for a redesign. By presenting several options they were able to explore several different possibilities within that space and get exactly what they were looking for. A house in the shade of redwoods.